This Barnardo’s advert is effective because of how the photo makes you feel. It is a strong image and makes you feel sorry for the girl and hatred towards the man. This makes the advert effective as it encourages people to want to donate to the company and put a stop to every form of child abuse. This is a good advert and appeals to more adults than it would children. I think it appeals more to adults because they are trying to get donations, when charities are aiming to do this their target audience is usually adults. The reason this is although teenagers care about it they don’t necessarily have the money to donate.